When we think about online music marketing, we often think of music websites like MySpace.com and Reverbnation.com as the best places for online music marketing.
While music sites are great for attracting music lovers, it’s also worth getting publicity on websites that have nothing to do with music at all. I call this The “Hit ‘Em Where They Ain’t” Strategy. Singer/songwriter Matthew Ebel has gotten his mp3s on tons of music podcasts, but he’s also placed his music in a financial aid podcast. As his music is the only music heard on this podcast, Matthew’s songs stand apart from the rest of the spoken podcast.
In another example, Phill Mason is a musician and internet marketer who won last year’s Thirty Day Challenge. His recent claim to online music publicity fame is that he’s written the theme song for this and last year’s “Thirty Day Challenge, which is used for much of the videos. Since the Thirty Day Challenge had thousands of participants, Phill’s theme song became an online hit for Thirty Day Challengers. The participants were already excited to do the Thirty Day Challenge and make their first $1 online, and having Phill’s theme song rallied the troops! Long story short, Thirty Day Challengers tweeted and hollered until Phill offered the Thirty Day Challenge theme for download. In true internet marketing fashion, Phill created the Thirty Day Challenge Ringtones to meet the demand.
So when you plan your online music marketing campaign, consider the other parts of your life that can be used to get more publicity for you and your music.
