Before continuing the online music marketing blog case study, I’ve created a Needs Analysis to determine my next steps. After reviewing my Thirty Day Challenge notes, I identified what was needed to get the online music marketing blog primed for a second round of testing.
Objective: Get online music marketing blog and myself up to speed for testing
Current Status: The music publicity blog is currently on Page 4 of Google for exact phrase matches for “online music marketing”
Goal: Rank #5 on Page 1 of Google for exact phrase match.
Current Issues:
- I haven’t decided on a format for this case study
- I found a great WordPress Direct theme for the online music marketing blog, but the theme does not accomodate sale offer (affiliate product) widgets
- The WordPress Direct theme I am using has an unwanted widget with a dummy email address
- Many of the WordPress pre-designed themes contain unoptimized links in their footers which interferes with the search engine optimization (SEO) strategy
- I need to review video tutorials for WordPress Direct and Market Samurai
- Need to exchange affiliate link from Amazon.com print book to 1ShoppingCart eBook
TASK LIST WordPress Direct
- Remove unwanted footer links from online music marketing niche blog
- Remove sidebar widget with dummy contact email address
Video Tutorial Review
- Review Thirty Day Challenge videos for supervised auto-posted content
- Review Thirty Day Challenge video on setting up sales banners
- Review Market Samurai tutorial videos
Affiliate Products
- Gather affiliate links for Market Samurai, WordPress Direct, Hostgator, and 1ShoppingCart
- Save as document for future use.
While I haven’t decided on a format for my process yet, blogging about my case study testing has already helped organize my ideas, and clarify the most important actions. For example, blogging about each individual day of the 30 Day Challenge could be interesting, but as a result, the online music marketing blog would become more optimized for the 30 Day Challenge. As that is not my goal at all, I will focus my blog posts on online music marketing in order to satisfy the organic traffic visiting from search engines.
